In 2021, the partner brand “Wir sind SPO” was founded. The goal of the partner brand was—and still is today—to bring together a wide variety of local stakeholders and strengthen our sense of community. Shared goals, values, and a love for St. Peter-Ording are what define our network.
To put it in the words of our brand:
We don’t just live and work in SPO: We are SPO.
To further emphasize the sense of togetherness and give the brand a bit more personality, we decided to use a personal form of address for the partner brand.
It’s a form of communication that, in our opinion, puts us on equal footing—and makes the beer or glass of wine taste that much better.
St. Peter-Ording is already well-known and popular, and statistics from recent years show that the rate of repeat visits is above average. St. Peter-Ording has the potential to become a cult destination, which is why we want to continue promoting the town’s identity together.
After all, who is St. Peter-Ording, really? Who is behind this place and gives it its very special charm? Who defines the diversity and personality of this destination?
It’s us. All of us. In short, everyone who, in one way or another, breathes life into this place. All service providers, utility providers, volunteers, every worker, every man, every woman, and every child who calls SPO home. We are all the heart and soul of this place: We are SPO!
Countless individual cogs that, together, keep the whole machine running. So much work goes on behind the scenes—without which this place would have lost its spirit long ago. We want to unite and empower all these people. We are all St. Peter-Ording; we all stand for the values of our town and want to continue to demonstrate this in the future—with the new partner brand “We Are SPO.”
Who is allowed to use the partner brand? What exactly is the partner brand supposed to represent, and why does it exist in the first place?
In our brand manual, you’ll find all the information you need about the use, implementation, and meaning of our partner brand.
Would you like to become a partner, or do you have any questions about our partner brand? No problem.
Britta Jacobs—Head of Sales & Marketing—is happy to assist you!
